ART DIRECTION, CREATIVE STRATEGY, PRODUCTION AND PRODUCTION MANAGEMENT
Automate is a trade show held by A3, the Association for Advancing Automation. After working with the show as a client for 2022, they wanted to evolve the look and feel slightly while using familiar creative elements because of the back to back nature of the show.
I helped to evolve the visual identity for the show and then manage any and all creative touch points- from email and site design to social posts, direct mail assets, and event signage. In addition, I worked across teams to concept and storyboard video assets to be used in promotional ads and on the website.
Client: Automate Show/ Association for Advancing Automation
Agency: LoSasso Integrated Marketing
Role: Art Director (Lead) | 2022-2025
Agency: LoSasso Integrated Marketing
Role: Art Director (Lead) | 2022-2025