Client: Koeppel Direct/MediaCulture
Agency: Tier One Partners
Credits: Ashley Tate (CD/CW), Valerie Gorski (Graphic Designer)
logo design and branding, production
The client came to us with a big ask- they wanted to completely reinvent the company. From a new name and messaging to visual identity, website, and marketing collateral.
With a name change focusing on the the relationships of “Media” and “Culture”, the client wanted to put emphasis on the interconnectivity and bringing together these two most important aspects of the business.
The client chose to go with a clean and modern logo design, featuring a pop of a coral to complement the midnight blue. The exaggerated lines within the wordmark emphasize the connection of the two sides of the company and reinforce the new messaging centered around connecting the who and the why.
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