ART DIRECTION, WEB DESIGN
Starcraft RV, a brand underneath the Jayco Family of Companies, enlisted the help of LoSasso Integrated Marketing in bringing their products to life with a fresh campaign.
Jayco RV came to us with a challenge- create an integrated campaign promoting their Starcraft line of RVs. Starcraft RVs are geared toward entry-level campers; those new to camping and those looking to purchase a camper at a lower price point.
“Immerse Yourself” was the chosen campaign direction- a visual representation of the joy and wonder of putting yourself wholly into enjoying your surroundings. The true magic of the campaign was that the product didn’t always need to be included. Instead, we focused on the feeling and moments created and how Starcraft RV is the vehicle to get you there.
The campaign came together with engaging, alliterative headlines and dynamic photography. The “tail” element used throughout is vital in carrying through the message of the campaign. The tail element adds interest and emphasis to the image, visually representing the idea of “Immerse Yourself in Nature”.
Deliverables for the campaign included social posts, a video, print and digital ads, and a landing page. We also created campaign guidelines and treated photography assets for the internal team to utilize moving forward.
Client: Starcraft RV/ Jayco
Agency: LoSasso Integrated Marketing
Role: Art Director (Lead) | 2022/2023
Agency: LoSasso Integrated Marketing
Role: Art Director (Lead) | 2022/2023