Stock Play of the Day
ANIMATION, ART DIRECTION
Stock Play of the Day was a concept born by Ally’s options trading expert, Brian Overby. Previously a weekly webinar, Ally was looking to up the production and take the show to Youtube Live once a week. They wanted the show to have a clear direction, within Ally’s brand.
We started with a storyboard, planning the show flow and outline necessary creative elements. We worked with an exisiting logo to create supporting elements as well as a feature animation to play before each episode.
The show became very successful and received, increasing from 50 average viewers per week to over 500 average views in the first few weeks.
STOCK PLAY OF THE DAY: OVERTIME
This allowed the show to expand to a second weekly episode, “Stock Play of the Day: Overtime”. This second episode is a shorter, Friday check in to accompany the full length Monday episode. We created a complementary sub logo for the new episode as well as another intro animation.
Nearly one year later, the show averages over 1,000 views with the twice weekly episodes.
Client: Ally Financial
Agency: Tier One Partners
Role: Graphic Designer | 2019-2020