ST. LOUIS Sounds

LOGO DESIGN & BRANDING

St. Louis Sounds was a freelance project I took on pro bono for a friend of my brother. Adam had started the project in one of his classes. He wanted a professional logo to help elevate the idea as he took it from a class paper and brought it to life.

St. Louis Sounds is a music and lifestyle brand- curating artists in St. Louis, Missouri and surrounding areas. The platform aims to bring attention to local greats. The brand starts with an Instagram account, using the platform to post shows and other music related events in the area. The brand strategy expands the idea much further- merchandise, membership exclusives, and curated events and partnerships. 

I worked through rounds with Adam to create a logo that he felt would best represent his vision. He was a very

I expanded the concept and provided ideas for merchandise and social post styling.