Client: Automate Show (A3)
Agency: LoSasso Integrated Marketing
Credits: Kylie Wasserman (CD/CW)
creative strategy & art direction, production
As part of concepting Automate Show's 2025 brand evolution, we created an industry-first approach. This approach used custom created (with the help of AI generation) "globes" in the style of Automate's logomark. Each globe featured different solutions designed to speak to an industry-specific audience. 
The client ultimately felt the visual approach was too narrow to represent the entire show cycle. Instead, we pivoted to create an industry-specific campaign targeting audiences on LinkedIn. 

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