Client: Automate Show (A3)
Agency: LoSasso Integrated Marketing
Credits: Kylie Wasserman (CD/CW), Kyle Briggs (ACD/CW), Raven Vales (Graphic Designer)
creative strategy, art direction & production, prepress
A vital component of the Automate show marketing cycle is the direct mail strategy. Over the course of 6 months in the latter part of the show cycle, we sent 3 mailers to separate audience segments. We created a general hype postcard, a magazine (including editorial article provided by a sponsor), and a location-specific reminder postcard. 
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