Client: Automate Show (A3)
Agency: LoSasso Integrated Marketing
Credits: Kylie Wasserman (CD/CW)
creative strategy & art direction, production
Automate is a trade show held by A3, the Association for Advancing Automation. After working with the show as a client for 2022, they wanted to evolve the look and feel slightly while using familiar creative elements because of the back to back nature of the show.
Over four years I have helped to evolve the visual identity for the show. We ground the year in a campaign concept to connect to the audience while evolving headlines and visuals to feel fresh. In a fast-paced industry like automation this is key to attracting our audience and keep them coming back. ​​​​​​​
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