Client: Automate Show (A3)
Agency: LoSasso Integrated Marketing
Credits: Kylie Wasserman (CD/CW)
creative strategy & art direction, production
Automate is a trade show held by A3, the Association for Advancing Automation. After working with the show as a client for 2022, they wanted to evolve the look and feel slightly while using familiar creative elements because of the back to back nature of the show.
Over four years I have helped to evolve the visual identity for the show. We tweak language and headlines to feel fresh year after year while continuing to resonate with our audience. In a fast-paced industry  like automation. ​​​​​​​
For the 2026 show cycle, we wanted to bring the focus to the small moments that make up the show. We brought this to life with campaign visuals that utilize macro imagery and framing devices. 
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