ALTAIR INSPIRE MOLD CAMPAIGN

ART DIRECTION, DIGITAL ADS, EVENT PROMOTION

The client, Altair, was seeking help in creating a hype campaign for a virtual summit and product launch announcement. The revolutionary product helps manufacturers be more efficient- saving time, resources, and money.

PART 1:

I worked in collaboration with the Altair team- brainstorming and creating 5 creative concepts for the client to choose from. The chosen concept capitalizes on differentiating Altair’s product from its already established competitors.

We want to challenge the way designers think about molding. Next generation technology on our user-friendly platform through an end-to-end solution, Altair is a game changer in the injection molding industry.

Voice: Fun and friendly, confident but not cocky. We know our product is best suited for your needs, now let us show you how.

Key Visuals: Bright, striking visuals that quickly grab attention utilizing the full brand palette. Highlight key features and differentiate from the crowd.

PART 2:

After the successful presentation of the concept options, I worked with the client to create all the necessary campaign creative- transforming the rough mockups (shown above) into multiple banner ad systems for use both pre- and post- conference.

Client: Altair
Agency: Tier One Partners
Role: Graphic Designer | 2020